10 Elements of a Successful Web Site
A successful web site, evidently, is the one that is capable of attracting quality visitors and retain them. The core of this attractiveness is its content. Content No matter if you have a business site or a personal page, you have to give people a reason to stay on your site the first question the visitor is going to ask “what in it for me?”That doesn mean you have to give away freebies programs, books, tickets, holidays etc. etc. it does mean that you have to offer something. That “something” could be: Information Utility (bulletin board, search engine, directory etc.) Entertainment Advice Help with a problem Opportunities to network with like minded people Links to useful sites Remember, a successful site is a useful site. updated regularly) 2. Overall Look Your home page is your billboard or store front it creates an immediate impression on visitors. Considering the importance of first impression, we all are aware of, it should look: Clean Uncluttered Professional Attractive Do not be stingy with white space, spread them as much as required. Aim to “underwhelm” rather than overwhelm. Too many flashing lights, animations, colours, drop down boxes, graphics etc. are distracting. It a like those stores that play loud, frenetic music your heart rate rises, your stress levels go up and you just want to get out fast!3. Speed In this age of impatience an average visitor will spend no more than 20 seconds to decide the worth of your site. When driving your car, you don have time to read detailed descriptions, or admire intricate pictures on billboards. A rough rule of thumb to determine good loading time for a page is to keep the entire page around 50 Kb. Images should be between 6 and 8K. Yellow reminds us of sunshine and is a happy colourConsider the effect you want to create and choose a colour that is appropriate. When reading Western texts, the eye travels from the top left of the page, across and then down to the bottom right. If you have a picture of a bird on the top left corner of your page, make sure it is facing inward and that its beak is leading the eye to the centre of the page, not away from it. The same applies to all graphics:Faces should to the centre of the page. Cars should be facing towards the centre of the page. Roads, neck ties etc should all be placed to lead the eye across from left to right, or down from top to bottomThis is also why you should place your navigation bars down the left side of your page it keeps them constantly in the visitor field of vision.5. Text Readability This doesn refer to the words you use (we look at them in detail later) but to the way the words look on the page. Plain fonts (Arial, Times New Roman, Garamond and Courier) are the easiest to read. Fancy fonts are fine for headings, but not for full pages (imagine trying to read a whole page in Gothic, Script, Westminster, or Cloister). Your eyes would soon tire of the effort involved and you be reaching for the back button!6. Structure Each page You have to make your page as easy for visitors to read as possible and this means breaking it up into little We already looked at the need for columns, (which divide the page vertically); you also need to divide your page horizontally, through the use of headings and sub headings.7. Fonts Select a font for all your headings and sub headings (and stick to it). However, take care with the colours you select: some are quite difficult to read even against a white background.8. Navigation Navigation is one of the most critical aspects of any web site arguably the most important. No matter how good a site looks, and no matter how much useful information it offers, without sensible navigation scheme, it will only manage to confuse visitors and chase them away. A simple, logical, understandable navigation scheme can increase your number of page impressions, boost return visits, and improve your “conversion rate” (the number of visitors who are “converted” into customers). Greater consistency leads to better readability and ease of use.9. Privacy Statement and Testimonials Credibility is an essential part of any business site, especially in the anonymous world of Internet. You must ensure that your potential customers feel confident dealing with you. Transparency and openness are the cornerstones of lasting trust so tell people exactly what you doing to safeguard their interests. In particular, how you protecting their privacy. This is one of those “win win” situations10. Words Now we come to one of the most important elements. If this part is wrong, the rest of your efforts are largely wasted. How many times have you been impressed by a site initial appearance, only to be disappointed by poor spelling, careless grammar and punctuation ?It reflects badly on the site owner and indicates that whoever is responsible for this page is sloppy, careless, lazy, unprofessional or all of the above! Would you entrust any of your hard earned money to someone who doesn even care enough to check the expression of his/her own site? You can take steps to improve your own writing skills You can employ someone to proof read and edit your work You can employ someone to write your pages for you CONCLUSION This column is too short for detail discussion. There are many places in the web that will assist you on all elements discussed above. Check them, even if you have employed a professional web designer. Successful web site is a pre condition for successful e commerce venture so invest more of your time and resources on web site. It will definitely pay rich dividend in future.
It’s sickening! Most of them have never earned a dime online! They’re trying to sell you some gimmick, or ‘Internet Mall’ that won’t bring you 2 red cents.