Connie’s Boutique opens second store

Connie’s Boutique opens second store

So after spending five years in her tiny shop at 10th Avenue and Cushman Street, Stewart decided she needed room to grow. The result is a second location that opened last month in the River Mall.

Stewart also plans to maintain her old location, which will eventually evolve into a plus size store to complement the new location.

Stewart is familiar with the local business scene. She taught piano lessons and owned Connie’s Music Studio in the Regency Mall, and previously owned Connie’s Celebrity Fashions at the Bentley Mall. Her husband, Bill Stewart, previously owned the Regency Hotel, among other businesses.

Connie’s Boutique is especially close to her heart.

She handpicks all the clothes, and feels her lineup of formal wear fills a niche in Fairbanks. Military balls, weddings and formal dances provide a surprisingly robust business, she said.

After the Stewarts made a brief attempt at retirement, Connie’s Boutique emerged five years ago in the bottom floor of the Towne House Hotel.

It began with a single room, before growing to include a second and eventually a third.

That cramped space led her to pursue the second location. After six months of renovations, the inviting store opened on St. Patrick’s Day, complete with a separate room for wedding wear, four nicely decorated fitting rooms and a colorfully painted restroom she jokingly called “the nicest bathroom in town.”

The store also has a variety of other upscale clothing, including “Cowboy Tough,” a high end brand of Western wear.

“I was kind of wanting to make it like a little Macy’s,” Stewart said of the store. “Whatever it is, it’s working really well right now.”

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Connie's Boutique opens second store